In order to be an effective advocate on issues you care about, one of the critical ingredients is understanding your audience. When an issue becomes polarised, as climate change has become in Australia, it's easy sometimes to oversimplify and lump people into a for, or against category.
Recent research has shown however, that people's beliefs and attitudes in Australia are diverse and wide-ranging.
The study has uncovered some extremely valuable findings that get to the heart of how people in these five categories perceive the issue, what they respond to well and not so well.
Hine, D.W., Reser, J., Phillips, W. J., Cooksey, R, Marks, A. D. G. , Nunn, P., Watt, S.E., Bradley, G.L., Glendon, A.I. (2013). Identifying climate change interpretive communities in a large Australian sample. Journal of Environmental Psychology, 36, 229-239