You may have heard of 'Global Warming's Six Americas', and we're thrilled that recently the research was completed for a domestic audience. The research classifies the population into five distinct groups who share similar views and understandings about climate change.
The study has uncovered some extremely valuable findings that get to the heart of how people in these five categories perceive the issue, what they respond to well and not so well.
The full version of the academic study is available online for rent, or purchase ($6/$15/$38).
We'd like to acknowledge the University of New Engalnd and the report authors for their fine work:
Hine, D.W., Reser, J., Phillips, W. J., Cooksey, R, Marks, A. D. G. , Nunn, P., Watt, S.E., Bradley, G.L., Glendon, A.I. (2013). Identifying climate change interpretive communities in a large Australian sample. Journal of Environmental Psychology, 36, 229-239
This Week in Climate Change (formally The Week That Was), a weekly review of climate change politics, policy, innovation and science from Climate Reality Leader Andrew Woodward. @climatecomm